The Conceptual Framework
What is the Conceptual Framework?
The Conceptual Framework is made up four agencies Artist, Artwork, World and Audience. These components highlight the cause and effect of the artworld. The conceptual framework demonstrates how reliant each agent is on he others in order to survive in the artworld and changes radically over time depending on the artist, the artwork and the time it is being produced. These changes are due to factors such as the values and beliefs of society, new users of technology, personal discoveries of the artist and the audience's reception of artworks. These are then processed through the frames. (Malyon, 2004, p. 32)
The Artist is referred to the one who makes the artwork, establishes representation and intentions. Artist attempts to connect to the audience through their artwork.
- Guided by their individual philosophies in artmaking.
- Have their own original process in artmaking.
Develops distinctive subjective views
- Communicates personal experiences in their artworks.
- Artworks reflect documented events and ideas
- Explores media and develops new aesthetic conventions.
- Own critical curators, constantly reflecting and refining their artmaking.
- Visionaries who represent their ideas and beliefs.
(Malyon, 2004, p. 33)
The Artwork is the object that shows the artist's intentions and ideas by their own technical innovation and finesse.
- The bridge between the artist and the audience.
- Objects that convey ideas and conventions of artist.
- Objects shaped by technology of that time.
- Objects that can be read like books for meaning.
- Challenges or compliments traditions of artmaking process.
- Objects reflect ideas and beliefs of a time and place.
(Malyon, 2004, p. 34)
- The Audience is the people who view and comment on the artwork. These include historians and critics throughout history as they documented thoughts and tastes of that period.
- includes the general public who respond to the artwork.
- may be shocked by an artist;s forms of representation.
- includes critics who influence and govern the acceptance of an artwork, its intentions and meanings.
- includes those who sponsor the artist.
- includes historians who places value and importance on artworks.
- includes specialised audience such as curators.
(Malyon, 2004, p.36)
The World refers to the time and place where the artist, audience and artwork reside.
- the acceptable ideas and conventions in that period that
- involves historical events.
- includes beliefs and conventions of a period.
- involves technical advances.
- involves links to what the world was going through, the artworks and the artists of that time.
- includes the fashion, politics and society of that time.
includes the influence of important people who shaped the process of thought at that time.